NKE - Nike Inc.

Listed among the 10 stocks with potential for 15%+ annualized returns over the next 10 years based on Paul's assumptions.

A dog getting murdered; so many good stocks out there right now, this is not one of them. Maybe eventually a good long-term buy, but not ready.

Nike has shown poor performance and is not considered a good buy currently.

Down 54% from lows, shoe manufacturing industry down 37%. Consumer-facing industry suffering from negative real wages and declining consumer spending. Actively dragging down index returns.

Bencino mentions Nike as a position that cost him a bunch of money. He cut the position because his analysis was wrong and calls it 'a bad play.'

Selling cash secured puts at $40 strike price.

Stock is at 2014 levels after the prior CEO made three major strategic mistakes (pulling from wholesale partners, saturating classic lines, losing performance innovation to competitors). New CEO Elliott Hill, a 32-year Nike veteran, is working to unwind all three mistakes. The host believes the discount is too severe and the brand alone is worth well above current trading prices.

Fundamentals deteriorating; falling wedge breakdown; he wants to see a sustainable turnaround before buying. Warns against catching a falling knife.

One of the most recognized brands globally with an enduring moat. New CEO Elliott Hill focused on inventory cleanup, wholesale partner restoration, and profitability improvement. Analyst estimates show EPS growing from $1.60 to $5 over next 4 years. Stock analyzer shows low $50, high $110, middle $75 with ~14% return including dividends.

Host owns the stock and sees potential for a turnaround under new CEO Elliott Hill. While sales are down and cash flow has declined, analysts project earnings could grow from $1.60 to $5 per share in 4 years. His intrinsic value range is $50–$110 with midpoint $75 vs current $53, suggesting ~40% upside to midpoint. He notes the brand's global recognition and wholesale business already showing 8% growth.